Designer notes — Anemoia Vestiaire

Lubiam

Italy · Mantua, est. 1911

Lubiam is an Italian menswear maker in Mantua, founded in 1911 by the tailor Luigi Bianchi and still run by his family.

The short answer

Luigi Bianchi left his village in the province of Mantua at sixteen to train as a tailor, and in 1911 set up the Primaria Sartoria Luigi Bianchi. By 1939 it had become Lubiam, employing some five hundred people. It is one of the few Italian companies still run by its founder's family, now in the fourth generation; its best-known line today is L.B.M. 1911.

Lubiam
Lubiam is an Italian menswear maker in Mantua, founded in 1911 by the tailor Luigi Bianchi and still run by his family.
The houseItaly · Mantua, est. 1911

The house.

Luigi Bianchi left his village in the province of Mantua at sixteen to train as a tailor, and in 1911 set up the Primaria Sartoria Luigi Bianchi. By 1939 it had become Lubiam, employing some five hundred people.

It is one of the few Italian companies still run by its founder's family, now in the fourth generation; its best-known line today is L.B.M. 1911.

Known forWhat the pieces show

What the pieces show.

  • 01TailoringA tailoring house since 1911.
  • 02Family-runFourth generation of the Bianchi family.
  • 03L.B.M. 1911Its best-known line today, introduced in 2005.
Buying pre-ownedHow to read one

Read the piece,
not the name.

With a pre-owned Lubiam piece, read the cloth label first, then the make: a jacket or coat with a floating canvas rolls softly at the lapel, while a fused one stays flat and can bubble with age. Check the shoulder seams, the lining and the buttonholes, and compare flat measurements with a garment that already fits you. Our Suit & Blazer Story explains what to look for.

Explore Lubiam in the Vestiaire
Common questions

About Lubiam.

What is Lubiam?

Luigi Bianchi left his village in the province of Mantua at sixteen to train as a tailor, and in 1911 set up the Primaria Sartoria Luigi Bianchi. By 1939 it had become Lubiam, employing some five hundred people.

Where is Lubiam from?

Italy (Mantua).

When was Lubiam founded?

The house was founded in 1911.

How do I check a pre-owned Lubiam piece before buying?

With a pre-owned Lubiam piece, read the cloth label first, then the make: a jacket or coat with a floating canvas rolls softly at the lapel, while a fused one stays flat and can bubble with age. Check the shoulder seams, the lining and the buttonholes, and compare flat measurements with a garment that already fits you.