Designer notes — Anemoia Vestiaire

Peter Hahn

Germany — Winterbach · est. 1964

A quiet German label for a loud idea — everyday clothes in the best natural fibres, made to last.

The short answer

Peter Hahn is a German quality label founded by Margit and Peter Hahn in Winterbach in 1964, beginning with coats, jackets, and blankets in llama hair before growing into a European house built on natural materials — cashmere, Supima cotton, silk, and linen. Not a couture house but a well-made, classic quality label of more than sixty years, it was acquired by the Wourth Group in 2024.

Peter Hahn
Peter Hahn is a quiet German name for a loud idea: that everyday clothes should be made of the best natural fibres, and made to last.
The houseGermany · Winterbach, est. 1964

Winterbach, 1964. Begun
in llama hair.

Margit and Peter Hahn founded the house in Winterbach, Germany, in 1964, making coats, jackets and blankets from llama hair — a warm, light natural fibre that filled a real gap. From that beginning it grew into a European multichannel house built on the finest natural materials: cashmere, Supima cotton, silk and linen.

A note on what it is: Peter Hahn is not a couture house but a quality label — classic, well-made clothing in good fibres, sold for more than sixty years. It was acquired by the Wourth Group in 2024.

Known forSignatures

What the label stands for.

  • 01Natural fibres first Cashmere, Supima cotton, silk and linen — chosen for the hand, not the price tag.
  • 02Born in llama hair The house began in warm, light llama-fibre coats and blankets.
  • 03Classic, made to last Quiet, well-cut clothing built to be worn for years.
  • 04A label, honestly Not couture — a sixty-year German name for quality naturals.
“Not every good garment carries a famous name. Some just carry good cloth.”
— Anemoia Vestiaire, on Peter Hahn
The materialsRead further

Naturals, chosen well.

Peter Hahn is, at heart, a fibre-led label — so the most useful reading sits in our cashmere and silk notes, where the qualities that make a natural fibre worth having are set out in full.

In vintageWhy it holds

Why vintage Peter Hahn
is quiet value.

A Peter Hahn piece offers real cashmere, silk or fine cotton, cut classically and made to last, without a marquee mark-up. For a wardrobe built on cloth rather than logos, it is genuinely good value.

Explore Peter Hahn in the archive
Common questions

About Peter Hahn.

What did Peter Hahn originally make?

Margit and Peter Hahn founded the house in Winterbach, Germany, in 1964, beginning with coats, jackets, and blankets made from llama hair — a warm, light natural fibre that filled a real gap in the market at the time.

Is Peter Hahn a luxury designer brand?

No — Peter Hahn is not a couture house but a quality label: classic, well-made clothing in good natural fibres like cashmere, Supima cotton, silk, and linen, sold for more than sixty years without the marketing weight of a marquee name.

Who owns Peter Hahn now?

The house was acquired by the Wourth Group in 2024, after operating independently since Margit and Peter Hahn founded it in 1964.

Is vintage Peter Hahn good value?

Yes — a Peter Hahn piece offers real cashmere, silk, or fine cotton, cut classically and made to last, without a marquee mark-up. For a wardrobe built on cloth rather than logos, it represents genuinely good value on the secondary market.